Sydney Baxter
Nike VaporFlys: Breaking Records and Rules with New Sneaker Technology
Eliud Kipchoge was given the perfect storm in the INEOS 1:59 Challenge to break the two-hour marathon barrier that has loomed over elite...
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Janie Pierson
Nov 14, 20215 min read
Impact on Nike's Brand After Losing Allyson Felix and Simone Biles
Nike’s $235.94 billion dollar market cap and dominance in the athletic apparel industry is owed in part to its endorsements with the...
Dani Bland
Feb 6, 20205 min read
Nationality Requirements for Athletes: A Controversy
Each Olympic cycle, the controversy over whether athletes should be allowed to compete for a country where they are not from or do not...
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