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Sydney Baxter
Feb 8, 20223 min read
Nike VaporFlys: Breaking Records and Rules with New Sneaker Technology
Eliud Kipchoge was given the perfect storm in the INEOS 1:59 Challenge to break the two-hour marathon barrier that has loomed over elite...
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Janie Pierson
Nov 14, 20215 min read
Impact on Nike's Brand After Losing Allyson Felix and Simone Biles
Nike’s $235.94 billion dollar market cap and dominance in the athletic apparel industry is owed in part to its endorsements with the...
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Dani Bland
Feb 6, 20205 min read
Nationality Requirements for Athletes: A Controversy
Each Olympic cycle, the controversy over whether athletes should be allowed to compete for a country where they are not from or do not...
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